The story behind the sketchbook
I'm Joram, an entrepreneur, designer and illustrator in Delft. This is how it all came about, with a few detours and a great many sketches.
That's how I drew myself.
From pencil to Plastilose
I've been drawing for as long as I can remember. I have been drawing digitally since 2012. My first drawing commissions came through my YouTube channel SmileminerArt, from clients all over the world. That's how a hobby became a side job.
Then I went to TU Delft to study Industrial Design Engineering. There I found out that drawing is also a way of thinking. I designed all sorts of things, from a bike idea for VanMoof to a lamp for people working from home. Many projects came with a film too.
I started Tridim in February 2020, just before COVID, as a studio for creative technology and online marketing. A few weeks later the country went into lockdown. That was exactly when entrepreneurs wanted to be found online. And so Tridim grew, with websites, campaigns and films.
From February 2021 to January 2023 I was project manager at Industrial Design Engineering, TU Delft. I led the team of programme directors who developed the new master's curriculum. As a tutor I had already made hard things easier for one pupil at a time. Now I did it for a whole faculty.
During my bachelor's, Jason Smit and I were already growing colour from bacteria. Since August 2024 I have been co-founder and CEO of Plastilose. Together we make healthcare disposables from bacterial cellulose. And I still draw, simply because it's fun.
Grab a cup of tea for this one.
Everything at a glance
Work and volunteering, from now back to my first drawing commissions.
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Work –present
Co-founder and CEO
Plastilose
Together with Jason Smit I work on healthcare disposables made of bacterial cellulose, to replace plastic.
Co-founder and CEO Winner, Nieuwe Heldenprijs 2026 KVK Innovatie Top 100 2026
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Work –
Project manager, new master's curriculum
TU Delft, Industrial Design Engineering
I led the team of programme directors and brought teachers, students and the faculty board along.
Project manager, 2021–2023
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Work –present
Founder
Tridim
My studio for creative technology and online marketing. Websites, campaigns, illustrations and films for entrepreneurs.
Since February 2020 80+ clients 200+ campaigns, websites and films
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Work –present
Marketing, IT and business development
MoTiv
For the student wellbeing foundation at TU Delft I rebuilt the digital infrastructure and I make the campaigns.
Since 2019
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Volunteering –
Organiser, PSI rowing regatta
Proteus-Eretes
I organised the PSI and made the promo film.
PSI organiser, 2019–2021
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Work –present
Filmmaker
Freelance
Music videos, promo films and campaigns, from camera to edit.
300+ videos
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Work –present
Illustrator
SmileminerArt
Drawing commissions, logos and a lot of doodles, for clients all over the world.
Since 2012 Over 1,000 drawings
Earlier
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Volunteering –
Coach
Taekwondo
Every week in front of the group, as a volunteer.
Taekwondo coach, 2015–2017
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Work –
Maths and physics tutor
Private tutoring
Making hard things easy to understand, my first job.
Tutoring, 2014–2017
From now all the way back to the start.
Where I learned to design
- Master's in Integrated Product Design at TU Delft (2023–2026), specialising in Digital Design and AI.
- Bachelor's in Industrial Design Engineering at TU Delft, from 2017 to 2020.
This is where I learned to design.
Picked up along the way
- Google Digital Garage, Fundamentals of Digital Marketing, April 2021.
- Google Project Management Certificate (Coursera), May 2022.
- Codecademy Computer Science certificate, January 2026.
I keep learning in the evenings too.
What I'm good at
- Business development
- Product design
- Pitching
- Project management
- Web and systems
- Data-driven marketing
- Illustration
- Video
My toolbox
- Adobe Suite
- SolidWorks
- Rhino
- Autodesk Fusion
- SketchUp
- Python
- JavaScript
- HTML and CSS
- Flask
- WordPress and Elementor
- Google Analytics and Ads
- Meta Ads
This is what's in my toolbox.
Languages
Dutch is my native language and I speak English fluently.
And everyone understands drawing.
Drawing works in every language.
